Some of our clients have recently asked about SEO, if it works, and how it works. Because of that, we’ve decided to put together some details about what we know of SEO, who we work with and trust, and some of the results you can likely expect when it’s done correctly.
If you are new to web design or you are working to try to get your website up and running so that you can get a good bit of traffic flowing in, it is going to be a good idea for you to learn more about SEO, or search engine optimization (SEO page on Wikipedia). This is basically a marketing discipline that has a main focus of increasing visibility using non-paid, or organic, search engine results. This is a mixture of both creative and technical elements that work together to help boost traffic, improve rankings, and give more awareness throughout the major search engines.
A lot of work goes into SEO. In fact, search engines analyze everything, including the way that you word things on all of your pages. On top of that, they also review the different sites that link back to you online. There are some cases where SEO can be more about making sure that you have a website that is well structured so that all of the major search engines have the ability to index information and understand it. This is more about building websites that are search engine friendly. Overall, you want to make your website better so that you can make your viewers happy at the same time.
Does Your Website Need SEO?
The answer, on some level, is always going to be yes. A good majority of the web traffic that you get is driven by the major search engines. Because of this, you need to have your website fully optimized so that the major search engines can easily read through the pages. The better the content you have on your website set up, the better your rankings are going to be on any of the major search engines. Remember, SEO contains two main parts: on-page and off-page.
Taking On SEO By Yourself
Depending on your skill level when it comes to design, basic code, and other related technical elements on your website, you can employ your own SEO tactics. It is a matter of being able to dedicate the time that is necessary to help you get quality results. However, there are a number of dependable companies out there today that have the ability to take on different SEO projects for you. In fact, we partner closely with a company who handles many of our SEO projects – with wonderful results. They are a Chicago-based SEO company, but they also have clients from Seattle as well.
In the end, it’s up to you, your business needs, and your budgetary constraints when deciding how much SEO you need. From a business perspective, when done the way it should be done, SEO produces some of the best returns you will ever see.
There are a lot of people today who are learning what it takes to get their website the recognition that it deserves. How you go about your SEO needs will be completely up to you. Some people will go with a combination of work they do on their own and adding in professionally written web content that is specifically designed to drive the right traffic to their pages.
In the end, unless you spend a lot of time learning about SEO and the best methods for implementing it, it’s probably better to work with a professional team to handle your search engine marketing needs.