When pitted against other forms of online marketing strategies and mechanisms, Search Engine Optimization is always a front runner. It provides one of the most efficient marketing strategies with a clear cause and effect nature. Additionally, it is one of the most rewarding marketing strategies providing clear-cut benefits for getting it right.
However, getting it right is not a matter of luck. In almost all cases, there specific steps that the website owner needs to go through to achieve his/her goals. Herein, we look at the best practices in as far as getting SEO right is concerned.
#1. Keyword Research
The very first step in the series of steps is to conduct a research of the most appropriate keywords for the niche of interest. While conducting the research, you should keep in mind that to get the SEO campaign off to a successful start, you need to use the most competitive keywords available for your niche industry. One of the reasons why this is so important is because some searches or industries have closely related terms that are often synonyms. For example, law firm SEO and lawyer SEO are both separate searches. You can learn more about marketing for lawyers from a proven industry expert.
Thereafter, you need to research on the amount of competition that is out there as well as their strength and progress. Off importance is to find out the backlinks they have, the age of the domain and their social media links.
#2. Keyword Trial Phase
After identifying the main keywords and the main keyword phrases that are of interest to you, you should put the keywords in a trial phase. For the trial phase, you can use a pay-per-click ad campaign. The trail campaign will give you a gist of how well the keywords and the websites will convert traffic into paying customers or clients.
#3. Setting Goals
The third aspect of this long process is to set clear objectives and clear goals, which will be used as a basis to measure the success of the website.
#4. Link Building
After working on the basics (understanding your keywords), you should now focus on the treacherous endeavor of building quality links. Link building should be a continuous process and not just a one-time thing. Make sure that the links are of high quality as most search engines punish usage of low-quality links.
#5. On-Page Optimization
The next step is to optimize the website, with on-page optimization taking precedence. On-site optimization a website involves optimizing your URLs with your concerned keywords, fixing any broken links, improving the navigation throughout your website, among other related things.
#6. Off-Page Optimization/Content Building
The next phase of the process should be off-site SEO. This entails the creation of quality content, guest blogging, incorporating infographics, incorporating video content, linking your website to your social media accounts and increasing your presence on your social sites, and any other related elements.
#7. Continuous Analysis Of The Site’s Performance
The last part of the process is to monitor the performance of the website (on a continuous basis), with the intention of adjusting accordingly to improve its performance.
With these steps, getting your SEO campaign right becomes a structured process. Instead of taking a haphazard route towards implementing your SEO campaign, the above steps give you a milestone approach in your SEO campaign, which in turn makes it easier to analyze the return on investment, the progress and the overall success of the endeavor.
However, if the steps prove to be too much of a daunting task, you can always contract professional SEO to take the lead role in designing and implementing your SEO campaign.