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The Proper Steps For Setting Up A Successful SEO Campaign


When pitted against other forms of online marketing strategies and mechanisms, Search Engine Optimization is always a front runner. It provides one of the most efficient marketing strategies with a clear cause and effect nature. Additionally, it is one of the most rewarding marketing strategies providing clear-cut benefits for getting it right.

However, getting it right is not a matter of luck. In almost all cases, there specific steps that the website owner needs to go through to achieve his/her goals. Herein, we look at the best practices in as far as getting SEO right is concerned.

#1. Keyword Research

The very first step in the series of steps is to conduct a research of the most appropriate keywords for the niche of interest. While conducting the research, you should keep in mind that to get the SEO campaign off to a successful start, you need to use the most competitive keywords available for your niche industry. One of the reasons why this is so important is because some searches or industries have closely related terms that are often synonyms. For example, law firm SEO and lawyer SEO are both separate searches. You can learn more about marketing for lawyers from a proven industry expert.

Thereafter, you need to research on the amount of competition that is out there as well as their strength and progress. Off importance is to find out the backlinks they have, the age of the domain and their social media links.

#2. Keyword Trial Phase

After identifying the main keywords and the main keyword phrases that are of interest to you, you should put the keywords in a trial phase. For the trial phase, you can use a pay-per-click ad campaign. The trail campaign will give you a gist of how well the keywords and the websites will convert traffic into paying customers or clients.

#3. Setting Goals

The third aspect of this long process is to set clear objectives and clear goals, which will be used as a basis to measure the success of the website.

#4. Link Building

After working on the basics (understanding your keywords), you should now focus on the treacherous endeavor of building quality links. Link building should be a continuous process and not just a one-time thing. Make sure that the links are of high quality as most search engines punish usage of low-quality links.

#5. On-Page Optimization

The next step is to optimize the website, with on-page optimization taking precedence. On-site optimization a website involves optimizing your URLs with your concerned keywords, fixing any broken links, improving the navigation throughout your website, among other related things.

#6. Off-Page Optimization/Content Building

The next phase of the process should be off-site SEO. This entails the creation of quality content, guest blogging, incorporating infographics, incorporating video content, linking your website to your social media accounts and increasing your presence on your social sites, and any other related elements.

#7. Continuous Analysis Of The Site’s Performance

The last part of the process is to monitor the performance of the website (on a continuous basis), with the intention of adjusting accordingly to improve its performance.

With these steps, getting your SEO campaign right becomes a structured process. Instead of taking a haphazard route towards implementing your SEO campaign, the above steps give you a milestone approach in your SEO campaign, which in turn makes it easier to analyze the return on investment, the progress and the overall success of the endeavor.

However, if the steps prove to be too much of a daunting task, you can always contract professional SEO to take the lead role in designing and implementing your SEO campaign.

What Exactly Is SEO And Do All Businesses Need It?

What is SEO?

Some of our clients have recently asked about SEO, if it works, and how it works. Because of that, we’ve decided to put together some details about what we know of SEO, who we work with and trust, and some of the results you can likely expect when it’s done correctly.

If you are new to web design or you are working to try to get your website up and running so that you can get a good bit of traffic flowing in, it is going to be a good idea for you to learn more about SEO, or search engine optimization (SEO page on Wikipedia). This is basically a marketing discipline that has a main focus of increasing visibility using non-paid, or organic, search engine results. This is a mixture of both creative and technical elements that work together to help boost traffic, improve rankings, and give more awareness throughout the major search engines.

A lot of work goes into SEO. In fact, search engines analyze everything, including the way that you word things on all of your pages. On top of that, they also review the different sites that link back to you online. There are some cases where SEO can be more about making sure that you have a website that is well structured so that all of the major search engines have the ability to index information and understand it. This is more about building websites that are search engine friendly. Overall, you want to make your website better so that you can make your viewers happy at the same time.

Does Your Website Need SEO?

The answer, on some level, is always going to be yes. A good majority of the web traffic that you get is driven by the major search engines. Because of this, you need to have your website fully optimized so that the major search engines can easily read through the pages. The better the content you have on your website set up, the better your rankings are going to be on any of the major search engines. Remember, SEO contains two main parts: on-page and off-page.

Taking On SEO By Yourself

SEO ResultsDepending on your skill level when it comes to design, basic code, and other related technical elements on your website, you can employ your own SEO tactics. It is a matter of being able to dedicate the time that is necessary to help you get quality results. However, there are a number of dependable companies out there today that have the ability to take on different SEO projects for you. In fact, we partner closely with a company who handles many of our SEO projects – with wonderful results. They are a Chicago-based SEO company, but they also have clients from Seattle as well.

In the end, it’s up to you, your business needs, and your budgetary constraints when deciding how much SEO you need. From a business perspective, when done the way it should be done, SEO produces some of the best returns you will ever see.

There are a lot of people today who are learning what it takes to get their website the recognition that it deserves. How you go about your SEO needs will be completely up to you. Some people will go with a combination of work they do on their own and adding in professionally written web content that is specifically designed to drive the right traffic to their pages.

In the end, unless you spend a lot of time learning about SEO and the best methods for implementing it, it’s probably better to work with a professional team to handle your search engine marketing needs.